The world of Lead Generation is constantly evolving. New trends and technologies are always emerging to help businesses generate more qualified leads and, in turn, lead to higher conversion rates.
Among these trends is Hybrid Marketing, fast becoming the latest buzzword — and for a good reason.
Industry experts predict hybrid marketing will be at the forefront of 2022 lead generation strategies, with more marketers looking to implement hybrid campaigns to meet their goals.
But what exactly is a hybrid strategy?
And why should you care?