GDPR Essentials for B2B Businesses
GDPR all you need to know…
Thanks to GDPR, the way businesses collect, process and store data for marketing purposes – or any purposes – has changed. If your company processes the personal data of any EU citizen – anything that can be used to identify the person, even indirectly – GDPR must take centre stage in terms of the way you do business.
The shift shouldn’t inspire fear in businesses – instead, a sense of opportunity to do better marketing. In this eBook, we offer our no-nonsense guide to GDPR for UK B2B businesses, including information on email marketing, consent and legitimate interest.