We will go through enterprise spending on the top three cloud providers in a bit. But before that, at TechKnowledge, we will talk about cloud policies, what the big trio have as standard features and workload volumes.
There are 1000s of providers out there, but only a few are household names when it comes to edge or cloud computing. Amazon Web Services (AWS), Microsoft Azure, Google Cloud are the big trio in the cloud. The three of them together earn more than the other cloud providers combined.
Senior IT leaders appreciate when providers implement cloud-first policies and cloud migration. Any service provider with a straightforward cloud migration plan will make it on the priority selection list. When cloud companies and related enterprises review these stats, they increase public cloud spending drastically.
Our data says an approximate 18 per cent of enterprises spend about $12 million on AWS; if we compare the same data with Azure, it’s 15 per cent. Google Cloud, which is much smaller in scale than AWS, gets about 7 per cent of enterprise business.
Altogether, that sums up a pretty massive revenue margin. Taking a deeper dive into the same stats tells us about 53 per cent of enterprise Azure customers, who spend about 1.2 million annually compared to 33 per cent for Google Cloud and 52 per cent on AWS.
Azure Cloud benefits customers by giving the real opportunity of harnessing Software as a Service (SaaS), Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and a wide array of support programs. Support programs include significant programming language support so that customers are not limited to a single version of programing as a diverse portfolio backs up efficient workflow.
In 2006, Amazon launched remote computing services, the foundation of Amazon Web Services (AWS). At that time, Amazon had a 32 per cent market share. Endless customisation, pay per use model, scalable performance, secure infrastructure, encryption solutions, ease of data migration has made AWS groundbreaking in the industry. These now come as the basic foundation for all companies that followed.
On the other hand, Microsoft launched Azure in 2010 and had about 19 per cent market share. Azure brought out public, hybrid capabilities, integration with Microsoft’s in-house tools or Software, analytics/ intelligence capabilities, access management and other facilities.
If we compare that data with the latest stats, the improvement is enormous, and so is the revenue margin. Battle at the Edge improved a 100 per cent increase of revenue for Google Cloud in 2019. In 2018, GCP managed to gain $4 billion, but that doubled to $8 billion a year later. On the other hand, Azure had a bit of a transparency issue regarding sharing. Azure primarily benefits from “Intelligent Cloud” grouping along with Office 365, Dynamics 365 services. Azure revenue increased 60 per cent from 2018 to 2019.
Google Cloud is currently available in 29 regions, over 60 zones and 200+ countries. Recent additions were Seoul and Salt Lake City. Azure conducts business with 58 areas and 140 zones.
At the moment, Azure is experimenting with 12 per cent of its workload, whereas AWS is doing the same with 11 per cent. On the other hand, Google Cloud Platform has indeed scaled up with 22 per cent experimented features. Alibaba Cloud, IBM Cloud, Oracle Cloud Infrastructure and other cloud providers also integrate services to versatile offerings.
Enterprise Discount Program (EDP) is now initiated across Edge infrastructure, giving significant discounts to enterprise customers. Azure enterprise agreement (EA) gives up about a 32 per cent discount for new instances. In contrast, Azure Hybrid Benefit gives about 26 per cent.