Welcome to our March 2023 recap. Last month we had articles on Virtual Influencers and Google’s new chatbot Bard,
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Influencer marketing is big business, it was a $16.4 billion industry in 2022 and it is anticipated that the global influencer marketing platform market size will reach $84.89 billion by 2028. The prediction for 2023 is that marketers will collectively spend over $4.5 billion on influencers. (https://influencermarketinghub.com/) and a growing percentage on virtual influencers. Yes, CGI ‘people’ influencing our desires and shaping our spending habits.
AI influencers, digital avatars, digital people, virtual humans or synthetic celebrities, call them what you will, but they have become increasingly popular as companies look for new ways to engage with consumers on social media and reach younger audiences. These computer-generated characters are designed to look and act like humans and have the potential to revolutionise the way companies promote their products and services and interact with their customers.
To ‘google’ has come to mean to search and Google has dominated the search engine space for decades. However, its core business is now facing a very real challenge from Microsoft who have invested billions in OpenAI and have already integrated its ChatGPT into their search engine, Bing, creating a powerful AI driven search tool.
In response, although, some might say, somewhat belatedly, Google has just launched its own AI chatbot, called Bard. Reception has been a bit lukewarm, not helped by a rather rocky start. During the launch, in a PR professionals’ worst nightmare, Bard answered a question, suggested by Sundar Pichai, Google’s Chief Executive, incorrectly. Something about a space telescope…. Google it.