Welcome to the July 2023 recap. This month we have taken a look at how businesses can harness the power of social media marketing and also explored how SMBs can unlock the many opportunities that Big Data can provide.
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Companies are constantly looking for ways to gain a competitive edge. By analysing large amounts of data from various sources, they can gain insights into customer behaviour and preferences, market trends, and other factors that can impact their bottom line.
Big data is often seen as the domain of large companies with vast resources and massive amounts of self-generated data. However, small, and medium businesses (SMBs) are discovering that big data can offer them huge opportunities too.
Social media has become an integral part of our daily lives. It has revolutionised the way we communicate, share information, and interact with each other. With over 4 billion active users worldwide (estimated to reach 4.4 billion by 2025), social media platforms have become a powerful tool for businesses of all sizes to reach their target audience and promote their products and services.
A good social media strategy offers unparalleled opportunities to access a global marketplace in a cost-effective way. In this article, we will explore the power of social media marketing and discuss effective strategies that you can employ to harness its full potential.