Welcome to our Jan 2023 recap. To start the year we have been taking a look at the some of the main tech trends we expect to see in 2023 in our four part series exploring AI, The Metaverse, Web 3 and Digital Twin Technology. We also have a great article on long – term critical marketing tactics for your business.
We are often overwhelmed by information and miss what is most important. Our goal is to highlight the most pertinent information for our readers. If you’re a decision-maker, IT service provider or a reader who wants to keep up to date with the latest news from the world of Tech, TechKnowledge is your go-to platform.
Artificial intelligence (AI) has already become an integral part of our daily lives – chatbots greet us when we visit a website for just about any product or service and we have virtual assistants on our phones and in our homes. Even our cars are smart, and we may not even need to drive them ourselves in the not-too-distant future. Every time we use social media, search the internet, shop, or book a trip or an event online, AI is there in the background, learning about us, making recommendations, and informing our decisions. AI is set to become more prevalent in our everyday lives and of course this will not be without some controversy and discussion around the ethics of the rise of the machines.
The Metaverse is an immersive internet where we’ll be able to work, play, and socialize – it may not yet be a full-blown reality but growth in Augmented Reality and Virtual Reality is moving at an incredible pace due to the rapid adoption of these technologies in the gaming, entertainment, education, tourism, retail, and healthcare sectors and will continue to advance in 2023.
Web3, the next iteration of the internet, and the blockchain technologies that underpin it will certainly be something to watch in 2023. It is a huge topic both from a technical and philosophical point of view and represents a massive shift in the way we use the internet.
To understand Web3 it is useful to look at how the internet has developed over time and why some feel that it is time for a reset.
2023 will see the extended use of digital twin technology. Let’s explore some of the exciting possibilities it offers.
Put very simply, digital twin technology enables the creation of a virtual version of a physical object, process, system, or environment that looks and behaves in exactly the same way as its real-world counterpart. Digital twins can help us design, engineer, manufacture, test, analyse, sell, and operate everything and anything from consumer goods to machinery and buildings to whole cities. They can even replicate the human body which has game changing implications for healthcare and the pharmaceutical industry.
Your marketing strategy can be the difference between creating a highly successful, rapidly growing company or being left behind. A strong strategy can keep your business at the forefront of the minds of your customers and prospects. While short-term campaigns are key in gaining quick results, long-term plans help you achieve sustainable business growth.
In this post, we’re going to identify and explain the significance of three key long-term marketing strategies that you simply can’t overlook. Before we do that, let’s quickly explain what long-term marketing tactics are.