So, you’ve built a wonderful website for your business. However, you’re unable to get the traffic you need to drive more leads and sales. Building a good website is one thing, getting quality traffic is another.
Your journey towards a sound online presence starts from your website. If you want to be successful, you must turn your business website into a sales engine.
In this post, I’m going to show you how to attract targeted traffic to your site using 6 proven strategies.
Why it’s important to get targeted traffic to your site
Before we highlight strategies to obtain organic traffic to your site, let’s take a quick look at why you need people to visit your site.
In today’s competitive business environment, even a bricks-and-mortar business needs a converting website. Your site should act like a powerful funnel that never fails to attract, nurture, and convert prospects.
When we say targeted traffic, we mean people who are visiting your site and are really interested in doing business with you.
6 strategies to get targeted traffic
1. Focus on on-page SEO
First up, conduct a quick SEO audit to understand the overall health of your site. There could be multiple reasons why your website isn’t ranking higher on search results. For example, a slow website or poorly optimized meta titles make it hard for search engines to rank your web pages higher.
Once you figure out where your site is lacking in terms of on-page SEO, start fixing basic issues. For instance, you can write concise meta descriptions for your web pages to help people understand what your pages are all about. Another basic on-page SEO practice is to make sure all your website pages are indexed.
When search engines rank your web pages on the first page, you automatically start getting more organic traffic. Be sure your content is accurate and not attracting people who have nothing to do with your business.
2. Build backlinks
You might be wondering what backlinks have to do with your website traffic. Backlinks not only drive traffic to your site but also put your business in front of the right people. Quality backlinks help Google build trust in your business site.
As a result, your SEO results start improving quickly. So, don’t undermine the significance of backlinks. Take backlinks as an opportunity to get noticed and attract more traffic.
3. Create landing pages
Landing pages is another incredible way of getting targeted traffic to your site. You can create landing pages for a variety of reasons. For example, if you provide services to multiple cities, create a landing page for each city. Or you can create a landing page to let your audience know about a specific offer or a free trial.
When creating a landing page, be specific and create highly targeted content. Provide all the information your prospects need to do business with you or make a purchase. Focus on one call to action. Creating highly focused landing pages will not only increase organic traffic but also help you grow your revenue.
4. Don’t forget to target long-tail keywords
People often use more than two or three words to search something on the internet. If you look at the competition, short-tail keywords are not easy to rank for. Your biggest competitors are likely to be investing a lot on short-tail keywords. So, you should focus on relevant long-tail keywords that are highly specific to your business, especially if you’re a startup or small business. This will increase your chances of ranking higher and getting more traffic.
Don’t hesitate to use tools to find the right keywords for your business.
5. Do guest blogging
You probably have some influencers in your industry. One amazing technique to promote your brand and bring in more organic traffic is to engage influencers and have them publish your posts on their site. Here are three benefits of guest posting:
- Increased brand awareness and authority
- More traffic back to your site
- More backlinks to your site
However, it’s important to determine the objective of your guest blogging efforts. If you want to get backlinks, find out websites that have strong root domain authority. If you want to boost brand awareness and get more exposure for your website, then find blog sites that have a wide and relevant audience.
You can also reach out to influencers and ask them to mention your business in their content. While this might be a less expensive marketing technique, you still need to collaborate with influencers and return the favor.
Think of businesses whose audience is relevant to yours. Contribute blogs to their sites with links back to your website. Make sure your content is valuable for their audience as well.
6. Use social media effectively
Most businesses have some sort of social media presence. Nevertheless, not all of them use those channels the right way. Social media is a treasure when it comes to increasing website traffic and showcasing your business.
If you don’t have a strong social presence, it’s high time to start working on it. Increase your reach and engagement to get more followers. Post regularly but always share content that adds value. Social media isn’t the right place to market your business all the time. Rather, it’s a place to build relationships.
To get more targeted traffic to your business website, you need to put in the effort. Work smart to obtain more online exposure for your business. From strong on-page SEO to social media, you’ve got plenty of opportunities to increase your website traffic dramatically.