Making Marketing ROI Work For Your Business
The Step-by-Step Guide for Business Owners
ROI – Return on Investment – forms the backbone for successful business leadership. Marketing ROI, on the other hand, remains a problem for many business owners.
It’s not hard to see why. When you’re focused on marketing activity, it can be difficult to track the relationship between spend and results –you need to know what’s working and what isn’t, and why, and, in turn, which marketing channels work best to broadcast your business’ message to your target customers.
In this guide, our part-time Marketing Directors share how they define and measure ROI. Helping you to choose the right metrics for your marketing.
With these metrics, you can construct a marketing dashboard that tracks your marketing spend and what you’re getting back from it. These insights can be used to directly improve your marketing ROI, and therefore your business performance.