Business to Business Lead Generation Guide

Many businesses think new leads mean more business, and are constantly on the hunt for the new. It’s a natural impulse: but a lot of the time, it’s wrong. No matter how much you pour in, a leaky bucket still ends up empty. You may be generating hundreds of leads a day, but if they’re not being supplied with quotes, followed up, and nurtured for the sales team, it’s a massive waste of effort. Sales, marketing and leadership must be 100% aligned.

In this guide, we’ll help you to understand that lead generation is just the start of a process that travels through qualification and nurturing to conversion, we’ll walk you through this process and all the need-to-knows of lead generating, nurturing and prioritising one by one.